About Aura

About aura cashmere

Welcome to aura cashmere – a contemporary scarf brand built on nearly 20 years of experience in sourcing, curating, and sharing the finest scarves from around the world. While aura cashmere is a new name, our foundations are rooted in a long journey that began in the vibrant markets and artisan workshops of South Asia and has now found its home in the heart of Europe.

Our craftsmanship heritage

For three decades, we have worked with master weavers and traditional artisans in Nepal, India, and Inner Mongolia . From the pure softness of Himalayan cashmere to exquisite wool and elegant blends, every piece we select tells a story of artistry, tradition, and skill. These relationships, developed over the years, enable us to offer scarves that combine timeless craftsmanship with modern design.

aura cashmere today

aura cashmere combines the essence of global textile culture with the precision of European curation. Our collections are aimed at people who appreciate both luxurious cashmere scarves and accessible everyday pieces made from softly woven blends. Whether a warm shawl for winter evenings or a lightweight everyday accessory, you'll find styles that combine comfort, elegance, and authenticity.

Supporting local craftsmen

While aura cashmere isn't a certified Fairtrade label, our work is based on long-standing partnerships with smaller local suppliers and family-run businesses. By sourcing directly from these communities, we help preserve traditional techniques—while ensuring that the people behind each scarf benefit from fair, sustainable trade opportunities.

Quality at every level

Our philosophy is simple: softness for every day . We curate a spectrum of products – from high-quality 100% cashmere scarves that embody true luxury to beautifully crafted cashmere blends and soft fabrics that are affordable without compromising on style. We carefully select each piece in our shop for quality, feel, and timeless appeal – so you can find the perfect piece for your everyday life.

Thinking ahead

aura cashmere was founded in Switzerland and deliberately began its journey in the DACH region (Switzerland, Germany, and Austria), where the appreciation for fine textiles and enduring craftsmanship is deeply rooted. Our long-term vision is global: to share the elegance of cashmere scarves and woven accessories with customers around the world.

Our promise

Each scarf is carefully selected by us. Combining international design inspiration, reliable supply chains, and transparent partnerships, we create products that feel as good as they look. With aura cashmere , you're not just wearing a scarf—you're wearing a story of tradition, craftsmanship, and everyday luxury.