About aura cashmere
At aura cashmere, we believe that a scarf is more than an accessory—it's a daily companion, a gentle touch, and a subtle expression of individuality. Our mission is simple: to make the beauty and comfort of cashmere accessible to everyone—while remaining true to the traditions of the regions where these textiles have been produced for centuries.
Our story
aura cashmere is a young brand with a long history. Although aura is new, it is built on nearly 30 years of experience in the world of scarves and cashmere. Over the past decades, our founder has worked closely with artisans and producers in Nepal, India, and other regions with deep-rooted weaving traditions. From early beginnings with silk scarves in Southeast Asia to long-standing collaborations with experienced cashmere weavers, the journey has always been guided by a love of textiles and the desire to make fine scarves accessible to a wider audience.
Today, aura cashmere continues this path with a fresh, modern spirit. Years of expertise meet clear, accessible pricing – for scarves that bring comfort, beauty, and authenticity to your everyday life.
What distinguishes aura cashmere
30 years of expertise
Behind aura cashmere are decades of dedication to the art of the scarf. This experience helps us select products that balance quality, design, and value. We know the differences between fine cashmere, cozy wool blends, and everyday soft weaves—and ensure that every piece lives up to our promise of comfort and style.
Carefully selected origin
We source our scarves from trusted partners in regions where weaving and craftsmanship are part of the cultural heritage – from the Himalayas to South Asia and beyond. Long-standing relationships with local producers and family-run businesses ensure authentic character while supporting these communities.
Accessible luxury
We believe everyone should be able to experience the exceptional softness of cashmere. That's why we offer a balanced selection—from pure cashmere and cashmere blends to softer, lighter fabrics—at smart prices. So you'll find a piece that suits your taste and budget.
Sustainable approach
Instead of shipping each scarf individually, we work with bundled deliveries from our partner regions to Switzerland. This lowers transport costs and helps reduce our environmental impact. Furthermore, by shipping all orders from Switzerland to customers in the DACH region, there are no unexpected customs or import fees.
Our collections
Every aura cashmere piece is part of a larger story. Our collections combine different weaving traditions and material blends – for every moment in life:
- Cashmere scarves – timeless, soft and naturally elegant.
- Wool & Blend Shawls – versatile companions with lightness and warmth.
- Shawls & Stoles – everyday essentials in classic and modern designs.
- New In – fresh additions, carefully curated from our partner regions.
All collections are designed to combine timeless elegance and modern everyday style – with softness as the common thread.
Supporting local communities
Our network includes both established manufacturers and smaller local retailers. By sourcing directly from these communities, we help them reach the European market and benefit from fairer opportunities. Your purchase thus provides you with long-lasting comfort – and supports families and workshops that have been weaving and trading for generations.
Transparent returns
We want your shopping experience to be relaxed and worry-free. If something doesn't fit, you can return items within 10 days of receipt as a token of goodwill. Returns will be credited as store credit , allowing you to easily choose another piece. Please note: Return shipping costs are the customer's responsibility, and only correctly processed returns can be accepted. You can find all details in our Return Policy and Terms and Conditions .
Looking ahead
Our journey begins in Switzerland, Germany, and Austria—regions highly valued for natural warmth and timeless style. Our vision extends further: aura cashmere aims to become a global destination for scarves that combines quality, tradition, and fair prices.
“A scarf is not just something you wear – it is a feeling you carry with you.”
✨ aura cashmere – soft scarves, fair prices, authentic origins. We bring cashmere warmth and timeless style to your everyday life.