Why Aura

Compact info on 'Why aura'

  • What is aura? Soft, fairly priced scarves for everyday wear – simple & honest.
  • Origin: Direct partnerships in Nepal & India, regular import into Switzerland.
  • Materials: Cashmere, wool blends & cozy shawls & stoles – curated colors.
  • Price & Value: Lean supply chain, no surprise tariffs – clear value for money.
  • Shipping & Service: Shipping from Switzerland, free for orders over CHF 100, support via contact page .

For details, you will find everything you need below.

aura makes soft, fairly priced scarves for everyday wear. We keep it simple: reliable origins, clear added value, and shipping from Switzerland – so you can elevate your everyday .

Why aura

At aura cashmere , a scarf is more than an accessory—it's warmth, comfort, and a little everyday pleasure. Our goal: beautiful cashmere and wool blends without unnecessary markups or unexpected fees.

Directly from where it is created

We work with established partners in Nepal and India and import regular batches to Switzerland. This way, local retailers benefit, while you receive a fresh selection and seamless delivery.

Quality, no compromises

From pure cashmere to wool & blends to our cozy shawls & stoles – we select each piece for its texture, drape, and comfort. The colors are curated for easy, everyday styling: soft neutrals with seasonal highlights.

Smart price, real value

Because we handle customs clearance in Switzerland and keep our supply chain streamlined, we offer fair prices for genuine materials . No hidden import costs at checkout – just clear value across a wide price range.

30 years of know-how behind a fresh brand

Even though aura is new, our decisions are backed by three decades of experience in textiles, sourcing, and product development. This knowledge helps us choose the right partners and details – so you can simply enjoy the scarf.

Shipping from Switzerland

Your order will be shipped from Switzerland – for faster, reliable delivery and no surprise customs duties for Swiss customers. Free shipping for orders over CHF 100 and straightforward support via our contact page .

Transparent & down-to-earth

We are not a certificate or Fairtrade label. Our focus is on practical transparency: clear materials, authentic origins, and a purchasing model that supports local trade and offers you strong value.

Elevate your everyday.
Pure comfort. Smart price.
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New here? Learn more about aura or discover what's new .